“Now we split volume across two facilities, our own as well as co-manufacturing facilities, as you never know if a tornado is going to hit.”
#Catalina crunch cereal target plus
“We didn’t want to do the bag into the box type packaging, and there are not a lot of folks that do packaging into stand-up pouches, plus when you’re selling online, you’re making your money back as soon you’re selling, so we could buy used bread ovens as we needed them. Pretty soon it became clear that he needed something bigger, and rather than work with a co-packer, he leased a food grade facility in the Midwest and set up his own commercial scale operation.
He attended a baking conference where he learned all about dough moisture and elasticity, shelf-life, and rancidity, started manufacturing his wares at a commercial kitchen with Hobart mixers and bread ovens, and selling his products online. Krishna Kaliannan: “It’s very hard to find foods that are keto-friendly as you don’t have a lot of variety, and everyone around you is eating fun things." Cashflow: When you're selling direct to consumer, you're getting your money back as soon as you sell something “So I decided either I’m going to stop this and just make it for myself again, or I was going to try and turn this into a business.” Pretty soon, he was making the puffs for his friends in ziplock bags, who sent him some cash via a mobile payment app (“I hadn’t asked them to pay me or anything like that, but they just venmoed me”), and then making it for their friends, and before he knew it, he was spending all Sunday afternoon baking.
And obviously, it tasted awful, because I didn’t know what I was doing, but I got better.” “One day I walked past the cereal aisles and saw all the cereals – Trix, Froot Loops, Cap'n Crunch, that I liked as a kid - and had this wave of nostalgia, I thought well I’m already making low-carb crackers at home, maybe if I just add some cocoa, make some dough into a ball rather than a square, and I’ll have some low-carb cocoa puffs. Obviously, it tasted awful, because I didn’t know what I was doing “It’s very hard to find foods that are keto-friendly as you don’t have a lot of variety, and everyone around you is eating fun things,” added Kaliannan, who has an educational background in systems engineering, mathematics and statistics, and had already founded two companies before turning his hand to breakfast cereals in his late twenties. I was basically eating nuts every day and I missed the crunchiness of cereals and crackers. “So at breakfast, keto means no bagel sandwiches, muffins, acai bowls, pancakes, breakfast burritos, or waffles… which basically leaves eggs, and it was getting very boring, even though there are a lot of things you can do with eggs. New York based Kaliannan – like many entrepreneurs – launched his career in food by creating a product that he wanted to eat, but couldn’t find on the market.ĭiagnosed with diabetes and epilepsy as a senior in high school and put on a keto diet (which is sometimes recommended to people with certain types of seizures), he was bored with eating eggs for breakfast and looking for something more like the sweet chocolatey cereals of his youth (think Cinnamon Toast Crunch and Cocoa Puffs).
Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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